01 · Visibility
Is your brand found?
Where do customers encounter your brand? I assess search, AI answers and relevant routes to your offer, including campaigns and retailers.
The Brand Check
What makes your brand
the first choice?
I assess how visible, appealing and trustworthy your brand presence is. From your website and campaigns to language, imagery and AI answers. You see what works and what to improve first.
Three questions. A clear assessment.
02 · Appeal
Is your brand chosen?
Is it clear why your offer is right for them? I assess positioning, language, imagery and design for clarity, distinctiveness and consistency across touchpoints.
03 · Trust
Is your brand recommended?
Does your presence support its promises? I assess claims, evidence and product, purchase and service information, identifying contradictions.
AI also shapes which brands get considered.
What do ChatGPT, Claude, Perplexity and Gemini say about your brand? With ESGE Signal, I repeatedly test relevant customer questions, compare answers and check the stated facts and sources.
I connect those findings with a review of your brand presence. Missing mentions or unclear claims become practical actions for content, evidence or communication.
You know what to tackle next.
An assessment with reasons
The Brand Check provides three separate scores for visibility, appeal and trust. Each is based on assessed areas, defined criteria and traceable evidence.
Specific evidence
Copy, imagery, touchpoints and AI answers show where your brand makes a strong case and where things do not add up. You receive the findings in writing.
A plan for implementation
Prioritised actions with reasons and an estimate of effort. In our review call, we agree what to keep, change or investigate further.
How findings become an assessment
Each area is assessed against defined criteria. These scores form three dimension scores from 0 to 100, without an overall grade. We agree the scope and relevant touchpoints in advance. Missing evidence is identified as a gap, not rated zero. Scores describe the reviewed brand presence; they are not a survey of purchase intent or recommendations.
The right depth for your question.
Resolve a specific decision or review your brand presence more broadly. In both cases, you work with me personally.
Brand Check Focus
For a specific question before an upcoming decision.
€2,500
7 working days
- One customer journey with up to three web pages and one other touchpoint
- Focused assessment in four AI assistants; one competitor for comparison
- Evidence and at least three prioritised actions
- A personal review call
The agreed scope
For example: do your campaign and landing page work together? Is the key product benefit clear? The Focus Check provides an expert assessment of the agreed scope, rather than three comprehensive dimension scores.
Brand Check
For a clear view of your brand across several touchpoints.
€3,900
14 working days
- Website, relevant channels and selected sales or brand materials
- In-depth AI assessment in four assistants; three competitors for comparison
- Three dimension scores with component scores and evidence
- A prioritised action plan and a personal review call
The agreed scope
Up to eight web pages, two channels with up to twelve posts each and three other materials. Relevant ads from public libraries can form part of this selection. We agree a scope that fits your brand; no channel has to be assessed simply because it exists.
The timeframe begins on the agreed start date once all required materials are available. We arrange the review call together.
How the check works.
Agree
You tell me about your brand and the decision ahead. We agree touchpoints, questions, competitors and a start date.
Assess
I review the agreed materials and AI answers, examine how they connect and develop practical recommendations.
Discuss
You receive the report within 7 or 14 working days. In our review call, we agree priorities for your next steps.
From findings to change.
You can implement the recommendations with your team or agency. If you would like support, I can lead brand management. A later review uses comparable criteria to show what has changed.
Explore brand managementNoch Fragen?
Which check is right for me?
The Focus Check addresses a specific question within a limited scope, for example before a campaign. The Brand Check reviews multiple touchpoints and provides separate visibility, appeal and trust scores. If you are unsure, we agree the appropriate scope together.
How important is AI visibility in the Brand Check?
It is a key area of assessment. I examine whether your brand appears in ChatGPT, Claude, Perplexity and Gemini, how it is described and what evidence supports the answers. The Brand Check connects these findings with language, imagery, design and other touchpoints.
How are the three scores calculated?
Defined criteria produce component scores, which form three dimension scores from 0 to 100. There is no overall grade. We assess the agreed brand presence, not the opinions of all customers. Areas without necessary evidence are marked as not assessable. The Focus Check provides findings for its narrower scope rather than comprehensive dimension scores.
What materials do you need?
To begin, I need your website, the question you want to address and relevant channels and materials. These may include sales documents, packaging or campaigns. Existing search, campaign or customer data can help with interpretation; we agree the required access and materials in advance.
Do you assess advertising too?
Yes, where it is relevant to your question. I review selected ads, for example from the Meta Ad Library, and their landing pages for messaging, design and consistent promises. A public ad alone does not establish reach or performance; that requires suitable performance data.
What does the competitor comparison involve?
The AI assessment uses the same questions and criteria. Other public touchpoints are compared within an agreed sample. I do not assign full brand scores to competitors whose internal data or materials are unavailable.
When will I receive the results?
The Focus Check takes 7 working days and the Brand Check 14 working days. The timeframe starts on the agreed date once the required materials are complete. We arrange the personal review call together.
Does the check include implementation or ongoing support?
It includes the assessment, written findings, recommendations and a review call. Design, technical implementation and new customer research are separate services. You can continue with your team or existing partners; there is no obligation to keep working with me.
Ihre Frage ist nicht dabei? Schreiben Sie mir.
What should your brand do better?
Tell me your brand, website and what you would like to address. I will recommend the right check and confirm the scope before we begin.
Enquire about the Brand Check