International Partnerships Austria
One brand for hundreds of organisations
National umbrella brand, 2024–2025
All projects
The brief
Austria’s development cooperation involves many institutions with their own identities. The task: a shared umbrella brand for ministries, agencies, federal states, municipalities and civil society organisations.
The direction
A shared identity makes Austria’s contribution visible without replacing the individual organisations. Clear rules for names, logos and copy hold it together.
Project details
The name is written in full. Fixed logo proportions and ready-to-use copy make the identity easy to apply.
Areas of work
Collaboration
Consulting: Grayling Austria. Design in collaboration with Daniel Terler.
The work
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Sobral Workwear
A clear identity. From logo to shop.