Porsche Holding
An international brand. A clear digital direction.
Digital branding & website, 2024–2025
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The brief
Porsche Holding needed a clear digital identity for its new corporate website. The brief: bring the brand, content and navigation together in one system.
The direction
A digital design system connects the website with the brand. Clear page structures, recurring elements and a dedicated identity guide give the site a shared direction.
Project details
The guide is available in German and English. It defines how the brand is applied digitally, providing a foundation for the website and its development.
My role
My contribution focused on digital branding and the design concept. Together with Grayling Austria and Daniel Terler, I developed the brand’s digital design.
Areas of work
Collaboration
Concept & consulting: Grayling Austria. Design in collaboration with Daniel Terler. Web development: Vivid Planet Software.
The work
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