Kästle

Heritage, renewed

Brand refresh, 2024

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Skier in a snowy mountain landscape for Kästle
Project / View 01: Kästle

The brief

Kästle wanted to refresh its brand identity while preserving its history. The work ranged from a positioning workshop to typography, colours and applications.

The direction

Aesthetics, excellence and agility set the direction. These three values determine which design elements stay and which change.

Project details

The identity can evolve without losing its origins.

Areas of work

  • Positioning
  • Brand identity

Collaboration

Design in collaboration with Daniel Terler.

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International Partnerships Austria logo on a red background

International Partnerships Austria

One brand for hundreds of organisations