The brief
SamCool needed a distinctive identity for its air conditioning and heat pump business. Its logo, stationery and digital applications needed to express the same brand.
The direction
A clear logo and restrained design form the shared system. Typography and visual rules connect the applications, from screens to vehicle graphics.
Project details
The design system provides a foundation for new applications. It keeps SamCool recognisable across stationery, clothing, buildings and vehicles.
Areas of work
Collaboration
Design in collaboration with Daniel Terler.
The work
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