The brief
Styrian horticultural businesses need new recruits. A campaign aimed to get young people interested in the profession: online, on social media and in print.
The direction
“Draußen hat Zukunft!” (“The outdoors has a future”) makes working outside the central message. All campaign materials serve the same goal: more applications.
Project details
Applications are the intended measure of success.
Areas of work
Collaboration
Design in collaboration with Daniel Terler.
The work
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SamCool
One identity. From logo to vehicle.